Selin Aria Tur in the Jaguar Racing garage at the New York E-Prix, 2018

Building from zero, again and again.

Twenty-five years of building engineering teams, technologies and business units from scratch, in places where speed, precision and trust are not optional.

My last race as Head of Powertrain at Jaguar Racing. New York E-Prix, 2018.

The journey so far

It started with a conviction that electrification would reshape transport long before the industry consensus caught up. My career has been the result of the intersection between my passion for motorsport and a commitment to technical progression.

After completing my BSc in Electrical Engineering at Istanbul Technical University in 2001, I spent my early career at TÜBİTAK while completing my MSc part-time. We developed Türkiye’s first electric vehicle using a serial hybrid powertrain architecture. I personally wired the lead-acid battery packs for that vehicle, a story I detailed in the inaugural edition of my LinkedIn newsletter, From Track to Trench.

From Track to Trench, issue one: twenty-five years ago I wired together 360 kg of lead-acid batteries for Türkiye’s first hybrid-electric vehicle.

Read on LinkedIn

I closely monitored Formula 1 regulations during the discussions surrounding the introduction of “push-to-pass” technology. Following this ambition, I joined AVL Powertrain UK to develop hybrid vehicle architectures for Jaguar Land Rover. At the time, electrification was so nascent that I had to build new teams from the ground up at every stage of the process.

In 2008, I received a call from an agency that felt like the definitive moment for any engineer: an invitation to work in Formula 1. I joined Mercedes-Benz High Performance Powertrains a few months later, where I contributed to the Kinetic Energy Recovery System (KERS). In 2009, the McLaren Mercedes driven by Sir Lewis Hamilton became the first-ever hybrid F1 car to win a Grand Prix at the Hungaroring. This work was later recognised with the Dewar Trophy from the Royal Automobile Club.

Following a further tenure at Jaguar Land Rover, I moved to Williams Advanced Engineering. This is where the pace truly accelerated. I led the battery development and integration for the Jaguar C-X75 hybrid supercar, the vehicle featured in the James Bond film Spectre, which earned a Jaguar Land Rover Technology Award.

Jaguar C-X75 supercar
Jaguar C-X75.

Then came a project that defined a new category of motorsport: the FIA Formula E Gen 1 battery. When Williams executives asked if we could deliver the project, I spent two days personally building the foundations and architecture to maintain strict confidentiality, as a competitor had already been nominated. We won the tender, then designed and delivered the battery that powered the entire grid for the first four seasons. This achievement was honoured with the Simms Medal and the Queen’s Award for Enterprise in Innovation.

I subsequently built the Jaguar Racing Formula E powertrain programme from a blank sheet of paper. This involved assembling the team, establishing the architecture, and delivering a competitive system for Jaguar’s return to international racing. Despite starting with zero data while competitors were two years ahead, Jaguar FE became the first team to race a fully in-house powertrain competitively by the third season.

Jaguar Racing garage on a race weekend, 2018
An ordinary race weekend in the Jaguar Racing garage, 2018.
Jaguar Racing Gen 2 Formula E car, 2018
The last racing car I engineered. Jaguar Racing Gen 2, 2018.

In 2018, I pivoted to a large-scale corporate environment. I established the electrified powertrain engineering group for CNH Industrial across Switzerland, Italy, and the UK, managing the acquisition of a strategic business. Later, as Vice President of Advanced Technologies and Innovations, I led a global organisation of hundreds of engineers across Belgium, Italy, the US, Brazil, and India. Directing major R&D investments was a masterclass in operating at scale: building consensus, aligning stakeholders, and delivering against public capital-market commitments.

Launching the Steyr Hybrid Konzept at Agritechnica, 2019
Launching the Steyr Hybrid Konzept. Agritechnica, 2019.
Visiting the automated harvester team in Brazil, 2024
Visiting my team working on automated harvesters. Brazil, 2024.

In July 2024, I joined Williams Grand Prix Technologies as Technical Director and was promoted to Managing Director and Chief Technology Officer within months. WGPT is a greenfield, F1-derived engineering solutions business. Building this organisation from the ground up is the exact kind of challenge I have pursued throughout my career. We are now applying the speed and precision of Formula 1 to solve the most complex engineering problems of the future.

Williams Technology Campus, 2025
Back at the Williams Technology Campus, 2025.

Williams Grand Prix Technologies

Managing Director and Chief Technology Officer, since 2024

WGPT translates the extreme engineering capabilities of Formula 1 into solutions for global industries. We operate where speed, precision and performance are mission-critical.

A primary pillar of our work is advanced battery technology. We design and deliver high-performance energy storage for extreme environments, bridging the gap between research and industrial deployment. That electrification expertise sits alongside physics-informed machine learning, digital twins, predictive analytics and lightweight composite design.

We serve clients across defence, aerospace, energy and advanced mobility, applying the same technical rigour and decision-making pace that defines a Formula 1 pit wall. My mandate is to build this organisation from the ground up: the technology platform, the processes and the people.

Speaking at an industry event at the Williams Experience Centre, Grove, 2025
Williams Experience Centre, Grove, 2025.

How I lead

Build from a blank sheet
Every role I have taken started from nothing: the electrification teams at AVL and Jaguar Land Rover, the Jaguar Racing powertrain group, CNH Industrial’s electric powertrain organisation, and now Williams Grand Prix Technologies.
Decide at the speed of the pit wall
In Formula 1 the race engineer calls the pit stop, not the board. I give the people closest to the problem the authority to act and hold them to the result.
Trust is built in the open
Clear roles, open numbers, decisions explained. A team that knows why it is doing something moves faster than a team that has been told what to do.
Still learning the executive job
The move from technical leadership to the C-suite is unfinished. I would rather say so plainly than be fluent in corporate language.
Setbacks are part of the record
Every chapter has included a project that missed, a bid that lost or a plan that had to be rebuilt. The response is the part people remember.
AI with an engineer signing off
I use AI tools every day and put physics-informed machine learning into our toolchain. A human engineer owns the result.

At a glance

0+

Years in engineering

From hybrid F1 powertrains to Fortune 500 R&D leadership.

0+

Engineers led

Across the UK, Switzerland, Italy, Belgium, the US, Brazil and India.

Mid to high
eight figures

Annual R&D budgets directed

Against public capital-market commitments at CNH Industrial.

Cambridge
Judge

Executive education, 2024 to 2025

CTO Programme, Business Analytics, Digital Transformation.

The Formula E Gen 1 battery, Williams Advanced Engineering, 2013

Formula E battery pioneer

Designed the battery that powered every car on the grid for four seasons, then built Jaguar Racing’s powertrain team from zero to the grid’s first fully in-house powertrain.

The Queen's Award for Enterprise in Innovation

Queen’s Award, 2018

For Enterprise in Innovation, for the Formula E battery.

Williams Technology Campus

WGPT, built from zero

F1-derived engineering for defence, aerospace and energy.

Awards

Four awards over ten years, two of them from the Royal Automobile Club.

  1. 2018

    The Queen’s Award for Enterprise in Innovation

    For powering Formula E with world-leading batteries and their commercial application to road vehicles.

    HM The Queen

  2. 2015

    The Simms Medal

    For the design and production of the FIA Formula E Gen 1 battery system.

    Royal Automobile Club

  3. 2012

    Jaguar Land Rover Technology Award

    For the C-X75 supercar battery, the car later featured in Spectre.

    Jaguar Land Rover

  4. 2009

    The Dewar Trophy

    For contributions to the Mercedes-Benz F1 Kinetic Energy Recovery System programme.

    Royal Automobile Club

Education

Cambridge Judge Business School

2024 to 2025

  • CTO Senior Executive Programme. Strategic innovation, technology leadership, corporate strategy.
  • Business Analytics: Decision-Making Using Data. Predictive and prescriptive analytics, behavioural economics, machine learning.
  • Digital Transformation: From Strategy to Execution.

Istanbul Technical University

1997 to 2003

  • MSc Electrical Engineering, 2003. Hybrid electric vehicle power systems.
  • BSc Electrical Engineering, 2001. Electric machines and power electronics.

Technical expertise

  • Electrification and battery systems
  • AI/ML and physics-informed machine learning
  • Generative AI and agentic LLM workflows
  • Digital twins
  • Model-based systems engineering
  • Autonomous systems
  • Powertrain architecture
  • Lightweight composite design
  • Predictive analytics
  • Systems integration

Beyond the day job

Angel investor and board advisor
Member of Angel Academe and Oxford Innovation Finance, investing in deep-tech companies.
European Commission independent expert
Evaluating research and innovation proposals at EU level for more than a decade.
Aria Peri Capital Ltd
Managing Director of a family investment office since 2024.
Speaker
Industry conferences, capital markets days, King’s College Cambridge Entrepreneurship Lab and technology podcasts.
Languages
English and Turkish, fluent. German, beginner.

Beyond the office

Sunset over the Aegean at Cesme

The Aegean

I grew up by the Aegean Sea. Cesme is still the summer escape: family, beach and sun.

Skiing past the Verbier sign

Verbier

The aspirational home base. I am anybody and nobody there.

Windsurfing at Foca

On the water

Windsurfing is focus and freedom at once. Harnessing natural forces feels familiar to an engineer.

Skiing in Verbier

On the mountain

The mountains give perspective and a hard reset. The noise of life falls away.

Playing guitar in the home recording studio

Home recording studio

Guitar, recording and unwinding, kept going for thirty years. Music is the counterbalance to engineering.

With Nicko McBrain of Iron Maiden in the Paris Formula E paddock

Music and motorsport

Lifelong guitar player and heavy metal fan. Here with Nicko McBrain of Iron Maiden, discussing my racing car’s steering wheel.